On the morning of Feb 26, executives from a Washington consultancy presented a strategy paper to some of the most powerful officials in the Malaysian palm oil industry.
But last year, Malaysia launched a global public relations and lobbying offensive to protect the reputation of its key export, particularly in Europe.has pieced together a picture of the sweeping effort from internal public relations strategy documents as well as interviews with dozens of palm oil industry participants.
The publicity campaign aimed at critics of palm oil has been coordinated by the Malaysian Palm Oil Council , a state agency responsible for promoting palm oil and looking for trade opportunities for the product. At least three PR firms hired by the MPOC are running these campaigns, copies of their proposals seen by Reuters show. The MPOC approved all their proposals, according to two sources with direct knowledge of the matter.The main company involved in the strategy is the DCI Group, a Washington-based public relations firm that has previously developed campaigns for tobacco and oil multinationals.
Officials at the European parliament were not available for comment and Reuters was unable to independently confirm this., DCI's campaign pitch to the MPOC this year sought a budget of over US$1 million. The MPOC approved the budget after negotiating the price slightly down, the two sources said.
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