Google's giant leap into video game streaming aims to disrupt a $135 billion industry

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Google's shift into the video game business with its new streaming service, Stadia, is a major move for the tech giant. The video game industry generated sales of about $135 billion in 2018 and it's predicted to hit $300 billion by 2025. But reaction from players is mixed.

"It's not the first time this has happened," he says. "I'm long enough in the tooth to remember when this Japanese TV manufacturer was entering the games business to try to challenge Sega and Nintendo — and, obviously, that turned into PlayStation. It can be done. It has been done.

This is a natural next step of the 20 years of innovation Google has been driving in the data center. ... That knowledge and understanding of the fundamental ways bits move around the internet is one of Google's core capabilities. We're one of a very small number of companies that has the capability to build this. "It could also transform how publishers sell games.

 

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