brand is being sold to one of the nation’s biggest frozen treat companies, Wells Enterprises Inc.
“Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again,” said Mike Wells, chief executive of Wells Enterprises. “As Halo Top continues to mature, Wells’ expertise in everything from operations, to managing brands, to making ice cream products for over a century will help Halo Top become an even better product and stronger brand,” Woolverton said.
Halo Top did not own its own factory and had to refine its recipe to avoid blowing up the production pipes in its contractor’s facility because the original formulation was too thick. Halo Top’s offices were in a low-rent co-working space in Los Angeles’ Fairfax District.