“The troubles were greater than I wanted to take on, greater than I thought it was responsible for us to take on," the CEO says.
The Walt Disney Co. came close to buying Twitter, yet did not go through with a deal because CEO Robert Iger could not shake his feeling of dread, he revealed in aThe initial idea in 2017 for Disney to acquire the social media platform in order to modernize its distribution was compelling, Iger reportedly says in his new memoir, “The Ride of a Lifetime,” which comes out Monday. But the downside to Twitter, in his opinion, was far worse.
“The troubles were greater than I wanted to take on, greater than I thought it was responsible for us to take on,” he told the. “There were Disney brand issues, the whole impact of technology on society. The nastiness is extraordinary.” He continued, “I like looking at my Twitter newsfeed because I want to follow 15, 20 different subjects. Then you turn and look at your notifications and you’re immediately saying, 'Why am I doing this? Why do I endure this pain?” Iger told theIger concluded, “Like a lot of these platforms, they have the ability to do a lot of good in our world. They also have an ability to do a lot of bad. I didn’t want to take that on.
This guy just wants no one to tell him no, or where to go..
That means YouTube is out of the table?
The company that fucking buys everything didn’t want this hellhole. Part of the plan Jack?
Did he mention why Disney funds Fox News with ad dollars? Walt would NOT approve.
Because we called them out for firing James Gunn because a nearnazi social media smear assassin demanded it. I'm glad to make it hurt.
Sure Jan.
Totally get that you need to make money but that billboard pop up video with articles is the worst.
Solid point. Disney is all about 'happiness' and Twitter is well...Twitter.
The nastiness at Twitter or at Disney? Because Disney is evil.
I don't blame him. Especially when he has with stuff like this.
chaos_amethyst Can't blame him. Both sides of the culture war have made Twitter toxic.
They are already using bots so there is no reason to buy it.
He’s not wrong but also Disney owning twitter would be so much worse
okay disney wanted to acquire twitter GET OFF
He’s not wrong.
I'd have to agree, twitter is not the place to go to leave today and enter the world of yesterday, tomorrow and fantasy.
F•ck you!😂😂😂
That’s right twitter I’m looking at YOU!!
Wow.
What nastiness? 😂
Can someone buy Twitter and shut it down?
What's nasty is this wait for Fantasia blu-ray reissue
Don't tell them about 8Chan
100% the right call
Too nasty for a Hollywood studio?
He ain't wrong. He should buy it and shut it down.