Like Google search ads, Discovery Ads are priced on a cost-per-click model. Kent said in initial tests, Discovery Ads have 70% lower cost-per-click prices than the agency's search campaigns, including non-branded and shopping campaigns, suggesting that advertisers are reaching big audiences cheaply and without a lot of competition from other advertisers.
Discovery Ads can be targeted to people who seem to be in the market to buy something or have taken an action like watching a video or going to a website. Google's targeting also includes interest, habits or demographic data. "As we continue to gather data on it and see performance trends, I won't be surprised to see the opportunity to pull investment from paid social and display," she said.Discovery uses Google tech to find the best platform and time for ads to run, similar to Google's tech called Smart Campaigns that use machine learning to help advertisers find the right platform, creative and goal for advertisers.
Google 'is' pitching an ad.....slow it down, you can do it
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