This story requires our BI Prime membership. To read the full article,Productiv, a startup founded by former head of Google Analytics Jody Shapiro, just raised $20 million in Series B funding, just 6 months after raising its Series A.
Rama Sekhar, a partner at investor Norwest Venture Partners, which led this latest round of funding, said Productiv is addressing a huge challenge that his firm saw in the market for cloud based software and subscription services by applying a Google Analytics model to enterprise software. Shapiro saw a need for a service like Productiv's as the number of cloud based software tools — often called software as a service, or SaaS — in the world keeps increasing, making it harder for businesses to organize and make smart decisions.
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