Square’s continued profitability could help it expand its merchant and consumer businesses - Business Insider

, all of which may be costly to develop and scale but have the potential to attract new merchants and revenue opportunities. For example, more than 30% of Square Terminal and Square Register merchants are new to Square, and the firm may be able to afford such efforts because its business is profitable.

Meanwhile, it's adding new consumer-facing features to its Cash App that could propel that part of its business. The peer-to-peer platform brought in $159 million in revenue, excluding Bitcoin, in Q3, which was up 115% YoY, so its performance is already on the rise. And with the introduction of tools like its new offering, it could grow rapidly going forward.

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