Apple is reportedly planting the seeds for an XR ecosystem in its next generation hardware - Business Insider

The forthcoming product will become Apple's first immersive headset, and when it launches, will join Apple's wearable device segment — the tech giant's fastest-growing business. Apple is also reportedly developing lightweight AR glasses that could launch as soon as 2023.

AR hardware has long been rumored for Apple's next big product, but this is the first meaningful signal that the company is interested in VR hardware too. Should Apple also tap into the VR market, the move would mesh well with its ambition to become a major player in the media space. For example, Apple could integrate VR into its subscription media services, like Apple Music, where company could take live concerts and recreate it in a simulated world.

The news points to Apple's ambitions to place XR functionality at the center of the evolution of its hardware. Apple says it's developing a new 3D sensor system, which will be the nucleus in the company's XR product roadmap: The 3D sensor system will be leveraged across Apple's AR and VR headsets and glasses and will first arrive on a new iPad Pro that's slated for release in 1H 2020, followed by Apple's 2020 iPhone lineup.

As Apple edges in on the XR space, Facebook should pay close attention. While the company is yet to publicly announce a product, it's expected that the new Apple VR and AR headset will resemble Facebook's popular Apple's ability to power its headset with its own system on a chip, combined with its integration with Apple's device ecosystem, could provide a competitive edge over Facebook, which uses Qualcomm chips.

Australia Australia Latest News, Australia Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Apple Card under fire for alleged discrimination - Business Insider - Business InsiderApple Card is under fire for alleged discrimination – some husbands received greater credit limits than their wives despite shared financial accounts. Apple are getting into the debt business. They have to do something with all that hoarded tax money sitting in banks doing nothing. dhh is your profile photo that outdated? 😂😂😂
Source: BusinessInsider - 🏆 729. / 51 Read more »

Apple stock could gain 14% over the next year, analyst says - Business InsiderApple has a new fan on Wall Street — and this analyst says the company's cash position and product innovation could drive a 14% gain in the stock over the next year
Source: BusinessInsider - 🏆 729. / 51 Read more »