Sprinklr has acquired the social media business of Nanigans that helps marketers buy and manage ads on Facebook and other social platforms for undisclosed terms.Nanigans also has an artificial intelligence business, which is not part of the deal and will be renamed.Marketing software company Sprinklr has acquired the majority of social media firm Nanigans for undisclosed terms.
One of Facebook's oldest marketing partners, 9-year-old Nanigans helps advertisers buy social media ads and build products on top of Facebook's application programming interface. Nanigans, which has raised $32.9 million, works with performance-focused marketers like Wayfair and Quicken Loans.
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