"D.C. has a robust food truck market," said Abdulrazaaq, cofounder and CEO of Goodfynd. Office workers, retail employees, students, and out-of-town visitors partook of the offerings. Goodfynd released its first fintech product in January 2020. Three weeks later, the DMV shut down due to Covid-19 restrictions.
Before the pandemic, many food trucks were located on city streets—close to offices and retail businesses. With so many Americans working from home, mobile food vendors were no longer within proximity of consumers. This challenge was an opportunity for food truck entrepreneurs to meet consumers where they were now located.
"Truck owners loved the service but wanted more," said Abdulrazaaq. It wasn't just consumers who had pain points; the operators did, too. You might think that their needs are simple because food trucks are small."Operations are super complex, involving between seven to 10 different programs to manage their businesses," she said.
While the company started by focusing on the nation's capital, the world is its oyster. The platform isn't limited by geographic location."We're not limited to a specific area," said Abdulrazaaq."Food trucks are all over the world."and have a network through the college we went to," said Abdulrazaaq. White men can raise money on an idea."We had to prove we had traction, revenues, and industry trends would continue in our favor.