“Everyone around the world is looking for more conscious consumerism,” Kristo said. “People are realigning their values and really thinking about what is their impact on the planet, and how can they look to brands that are aligning with their new refocused values.
“[Pacifica is] able to bring clean innovation at an accessible price point in a way that just hasn’t been done before,” said Brentwood beauty and wellness industry partner Katherine Mossman. “For so long, clean and true innovation in clean was not accessible.” Mossman said the firm will aim to help Pacifica drive greater brand awareness, “operational excellence up and down the supply chain,” and optimize “the omnichannel footprint, all around, on a global basis.”
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