Twitter ad business could surge as advertisers pin hope on Musk

Elon Musk's US$44 billion deal to take Twitter private could mark the end of the social media platform's advertising business, many in the ad industry have worried.

The view is a shift from the ad industry's dim outlook after Musk appeared to dump cold water on Twitter's US$5 billion ad business, tweeting that the company should be a forum for free speech and questioning the platform's reliance on ads for revenue. In the short term, some ad agencies are already advising clients to take a fresh look at doing business with Twitter.

On Tuesday, Musk said during a Financial Times conference that he would reverse Twitter's permanent suspension on former US President Donald Trump.

Pat2Young

doubtful.

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