Someone had to go first. And that someone was Tag Heuer. In late 2015, the famous marque logged the world’s first luxury smartwatch, the Connected. More than six years on, Tag Heuer is very much at the category vanguard, and with the tech-savvy, 27-year-old Frédéric Arnault at the company helm, it will be looking to stay there.
In that vein and with Naomi Osaka as its face, the fourth-gen Connected Calibre E4 has just blinked into life. Available in either 45mm or 42mm of stainless steel or titanium and with a wide range of leather and rubber straps as well as a pin-sharp hi-definition screen, it’s loaded with proprietary software geared not simply to health and fitness, but to improving your athletic performance.
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