GUGU LOURIE: Pick n Pay embraces omnichannel strategy to gain online grocery market share

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CEO Pieter Boone is launching a plan to redefine the retailer’s relationship with customers

Pick n Pay CEO Pieter Boone is setting into motion a plan to invigorate and redefine the retailer’s relationship with its customers while taking on rival retailers Checkers and Woolworths.

The Netherlands-born CEO, who has spent a year at the retailer, is banking on a new multipronged strategy, “ekuseni”, isiZulu for “morning”...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

 

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