Mila Kunis-Linked Web3 Studio Toonstar Partners With Hot Topic to Market Entertainment NFTs

Toonstar, the Web3 animation studio that co-produces The Gimmicks with Mila Kunis’ company Sixth Wall is hoping to take Web3 mainstream through entertainment NFTs.

Attanasio told CoinDesk that at the intersection of the entertainment and retail spaces is “transmedia”: a term he defined as fostering connections on screen and through merchandise. He cited Disney as “the gold standard,” with Mickey Mouse as its flagship character . Additionally, Toonstar, which co-produces Web3 Show The Gimmicks with Mila Kunis’ company Sixth Wall, will offer exclusive NFTs and show merchandise through the store. With the official launch of the partnership on July 21st at San Diego Comic-Con, Hot Topic community members will get the chance to have a cameo feature in an episode of the show.

The Web3 animation studio that co-produces The Gimmicks with Mila Kunis’ company Sixth Wall is hoping to take Web3 mainstream through entertainment NFTs. Attanasio told CoinDesk that at the intersection of the entertainment and retail spaces is “transmedia”: a term he defined as fostering connections on screen and through merchandise. He cited Disney as “the gold standard,” with Mickey Mouse as its flagship character .

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