NEW YORK, Aug 9 — A US judge yesterday appeared skeptical that Ben & Jerry’s deserved an immediate injunction against its parent Unilever Plc to restrict the marketing of its ice cream in the Israeli-occupied West Bank, which Ben & Jerry’s said was against its values.
Ben & Jerry’s independent directors sued Unilever on July 5, nearly a year after the maker of Half Baked and Cherry Garcia faced a backlash by deciding to end sales in Israeli-occupied Palestinian territories because it was “inconsistent” with its values. “Instead of Peace Pops, you could make ‘Tank Pops,’” Halepota said, and shoppers would see both walking down a grocery store aisle.
“This is an American institution that for the last 40 years has built its credibility on this authenticity of social mission,” Halepota said.
Belgique Dernières Nouvelles, Belgique Actualités
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