Company Remakes Town to Woo Workers

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The steps windows-and-doors company Pella is taking evoke memories of old company towns, where employers shaped nearly every facet of community life. Welcome to Pella, Iowa.

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They have spent tens of millions of dollars in the past three years on housing, child-care centers, restaurants and an indoor entertainment center , among other things, to retain and attract new workers. More spending is on the way. The city of Pella traces its roots to immigrants from the Netherlands settling in the area in 1847, nearly 80 years before the forerunner to Pella—the Rolscreen Co.—was founded. The company moved to its now hometown in 1926. Despite the close ties between the company and town, Rolscreen didn’t take the name Pella until 1992.for community redevelopment between 2019 and the end of this year.

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