The Investment That Cost Apple $9 Billion in 2018

Clickbait. AAPL only lost money if you count 2018 buybacks vs today's share price. They've been buying back shares for years. Also, had they bought another company, I'm guessing they would have 'overpaid' and lost billions with that as well (premium + market highs).

And the article also criticized Wells Fargo? Earth to WSJ! The Fed PROHIBITED Wells from growing! What else are they supposed to do with their earnings? A big buyback (at very cheap prices) is a VERY sound move! Who wrote this piece of trash? Karl Marx?

Apple is spending billions on innovation and expansion but you can’t over-expand for a market that isn’t there. That would be irrational and stupid and punish shareholders. Something tells me the author ain’t too bright...

The article is so stupid that it insinuates that companies can somehow time and predict market fluctuations and should only buyback when market is at its low.. in no universe is that possible. Idiots

Has to be the most ignorant, stupid article I’ve seen in WSJ for 2018. Buybacks are only bad if used to buy OVER-valued shares. Not once all year was AAPL over-valued. As a shareholder I’m THRILLED with their policy!! Keep on buying Apple!!!

*market turns, AAPL over 225*, WSJ: Apple has made billions this year on an overperforming investment: its own stock

Share price is about the feelings of the market. Yield is the real thing, which has been consistently going up due to the buy back.

Apple went from being the most innovative company to the most insulting. They will be gone and forgotten by 2025.

Apple tim_cook appleinsider CNBC MassCustomizationPatent sbirgov PhilipRMunger WarrenBuffett Reuters themotleyfool at $1 Trillion only NEW $500B+ ideas r meaningful sbirsttr

Apple need to stop introducing incremental upgrades and models--and introduce completely new technology like Steve Jobs originally did for the iPAD and iPhone

Apple: 'Time to innovate?' or 'dont fix it, if it aint broken? '

Should have put that money into employee pay. Not the mgmt, the techs, cleaning people, cafeteria workers. So, cry me a river

5 reasons for Citi to buy Apple , including back -to - school demand.

...or maybe it’s due to the espionage of its own product 🙄

Bad self investment decision cost Apple $9 billion in 2018.

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