Lucian Grainge Calls on Music Industry to Self-Disrupt and ‘Fight for Artists’ at Power 100 Event

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Lucian Grainge addressed Billboard Power 100 honorees in LA about shaking up the industry from within to benefit creatives.

Power 100

His call to action was based on the idea of disrupting the music industry, but from those who care most about it. “I’ve always seen opportunity in disruption. And for those of us that have been in the business, made our living out of music, boy have we seen an enormous amount of disruption,” said Grainge. “But the problem is that all too often we’ve let others disrupt our industry. But if we work together across the music community, we can disrupt the status quo instead.

 

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