Why This Company Is Confident in Month-to-Month EV Subscriptions

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Can Hyundai succeed where other automakers have failed?

on subscription-based models differs slightly."The macroeconomic factors make subscription less viable in the current market—shifts in the automotive landscape and challenges with supply. However, every OEM, dealer, and mobility provider has a different flavor that best fits their business.

"The flexible access value story is different for every consumer. An alternative to traditional vehicle ownership, subscription may offer some consumers more simplicity, variety, and flexibility in their transportation choices. It also could be a way to help drive the adoption of electric vehicles, providing EV intenders a platform to test electric vehicles without the long-term commitment.

In fact, Hyundai itself has tried the electrified adoption subscription model before, dating back to 2017 and the. It was available under subscription in California only, for a 24- to a 36-month term, and for about $300 a month plus a $2500 down payment. Users were allowed unlimited miles and were reimbursed for charging costs up to the first 50,000 miles; maintenance and service were also covered.

Hyundai says its pricing is competitive with financed or leased models, although the calculated $850 monthly payment for an Ioniq 5 used as an example in Hyundai's press material is tied to a six-year loan at 6.2% APR.

 

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I won't jump on that wagon. I have been working long days and weekend to be able to have ZERO DEBT and a subscription / lease/ contract is just that.. another term for DEBT! No thank you!

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