Loyalty schemes continue to use South Africa's high petrol price to lure or entrench more customers.ncluding from pharmacies, banks, insurance companies, supermarkets, and filling stations.
Even for reward programme cynics, given our spend at the pumps, this may be the one loyalty card to carry.South Africa's petrol price remains stubbornly high and is unlikely to drop significantly anytime soon. And demand for fuel isn't going anywhere, either - even as South Africans grapple with the high cost of living.
That's because the slew of companies offering fuel-related loyalty rewards has everything to do with getting you to sign up for their products, share your personal information, or increase your loyalty towards their brand - and little to do with significant concern for your bottom line. But for those who don't want to sign up for new bank cards or insurance products, align themselves with behavioural requirements, or lose sleep over points, tiers, and percentage discounts, the simpler flat rate discount programmes are still quite compelling - if only to get a few cents back for every litre of fuel bought.
Therefore, the best fuel reward programmes are likely those that don't charge you to sign up, don't require you to buy into a new pricey ecosystem or pay fees for credit cards or additional products you may not need. Transparency in the form of flat-rate cash back to spend on future fuel purchases or forecourt shops, rather than percentage cash backs with hard caps, is also winning favour among overwhelmed consumers.
Although picking an individual winner is impossible, the following fuel reward schemes stand out in various categories.Discovery's partnership with Shell and BP gives it the widest filling station footprint in South Africa, with a combined 1150 branches. But it's important to check the station footprint for your specific neighbourhood or commute, as local coverage of these two brands can be spotty in some areas.
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