Adidas earnings take beating on breakup with Ye, China slump

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Adidas' breakup with the rapper formerly known as Kanye West and the inability to sell his popular Yeezy line of shoes helped batter earnings at the end of last year, leading to a net loss of $540 million.

Bjoern Gulden, CEO of sporting goods manufacturer adidas AG, right, and CFO Harm Ohlmeyer hold the official match ball "OCEAUNZ" of the Women's World Cup in Australia and New Zealand 2023 in his hands on the sidelines of the company's annual press conference in Herzogenaurach, Germany, Wednesday, March 8, 2023.

Bjoern Gulden, CEO of sporting goods manufacturer adidas AG, right, and CFO Harm Ohlmeyer hold the official match ball "OCEAUNZ" of the Women's World Cup in Australia and New Zealand 2023 in his hands on the sidelines of the company's annual press conference in Herzogenaurach, Germany, Wednesday, March 8, 2023.

 

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“Yeezy”

I’d rather lose $540 million than be associated with that corn filled turd

worthit

Who would have known gambling your entire company on the whims of some low brow musician was a bad idea.

adidas sell them for under $50

Guys I found Kanye west’s number leaked. Here it is 847-345-9013

Glad to hear it. Perhaps one of these days these megacorps will learn to stay out of social disagreements. Until then, they will continue to go broke.

What exactly did adidas think was going to happen when they severed ties w/Kanye…all his fans would continue to buy Yeezy ?

Business GO KANYE!!!

So money is more important than taking a stand against antisemitism? Why don’t you mention why they cut ties?

Everything these fucks touch dies

It's not like Kanye just became this person overnight. They knew who they were hiring.

They should have simply made more arsenal gear. Problem solved

Adidas worked hand-in-hand with Balenciaga on that pedo photo shoot. It was a joint venture. The three stripes mark you as someone that is accepting of child rape. Burn every thread.

Why keep using the term “formally known as Kanye West” instead of using his actual name, Ye? I believe this is called dead-naming and we were told that this is wrong to do to someone? Or is it okay to deadname someone we don’t agree with? Just trying to learn the rules.

It's almost like capitalism and morality aren't directly positively correlated or something

It ain’t easy slangin Yeezy

Were those Tempura battered earnings or more crepe-like?

Was it worth it?

They had to know

Profits? Three stripes & out.

Good.

Kanye 2024!

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Yeezy fallout could push Adidas into its first annual loss in 31 years | CNN BusinessAdidas has warned that it could suffer its first annual operating loss in more than three decades this year, mostly because it may have to write off the entire range of Yeezy-branded clothing and sneakers. That’s their fault. They didn’t even give their customers the choice to still buy Yeezy. They thought they were smarter and ethically superior to your customer’s and now they’re gonna have to pay. Explain in football please... Get woke, go broke.
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