Toronto Star owner calls on Canadian companies to spend 20% of ad budget on local media - BNN Bloomberg

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The publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media.

The publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media.

A 2018 report from the Canadian Media Concentration Project revealed Google had half the market share of the country's internet advertising that year, equal to $3.8 billion in advertising revenue and up from $2.8 billion just two years earlier. To counter these trends, the federal government has put forward Bill C-18, which would require digital giants to negotiate deals that would compensate Canadian media companies for linking to or otherwise repurposing their content online.

“If that percentage went up by two per cent or even five per cent, think what a difference that revenue could make when we put it towards journalism,” he said.

 

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Good business model.

ya ok ******* Toronto Star asks feds for ---- millions more taxpayer dollars By Jonathan Bradley -February 7, 2022

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