deepens, both corporations and nonprofits are looking for something more useful.
Tech giant Salesforce is a high-profile example of that connection, with its wide range of volunteer programs and funding initiatives that focus on education and workforce development, as well as climate and community resilience. Salesforce’s partnership with The Marcy Lab School, for example, began when some of its employees started volunteering at the New York nonprofit that trains high school graduates to become software engineers in one year at no cost to the students. Then, Salesforce started providing the school access to some of its software and is now looking at hiring some of the school’s graduates.
Ogbonna said Salesforce hasn’t exhibited the signs of doubt that other major funders have over whether an emerging nonprofit can handle a substantial donation properly. Instead, he says, Salesforce volunteers are helping make Marcy Lab School’s curriculum even stronger. “Some of my friends were a little skeptical,” said the native of the Dominican Republic. “They said it sounds like it’s too good to be true. But I thought I don’t see how this could go wrong.”
“There’s a sea change that’s happened,” Morenzoni said. “We see that 50% of job seekers won’t take a job if a company doesn’t align with their values. All of that is driving value both for the company and for the community. The two are completely interconnected now.”
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