Netflix Inc's shares fell nearly 3 per cent on Wednesday after the streaming pioneer forecast current-quarter revenue and profit below Wall Street estimates, hit by a delay in the wider roll-out of its solution to password sharing.
The move is expected to result in some knee-jerk churn and near-term earnings risks but should ultimately pay off, analysts said. Cowen analyst Mark Mahaney said the average revenue generated per member on the $6.99 offering with ads was higher than that on the $15.49 subscription, suggesting Netflix had ramped up revenue generation through ads faster than expected.ADVERTISEMENT REVENUE
UBS analyst John Hodulik said the Canada numbers gave"increased conviction" that wider password sharing restrictions could provide an over 5 per cent bump to revenue and become"meaningfully accretive" as soon as the third quarter.Netflix subscriber additions in the past decade Netflix subscriber additions in the past decade, https://www.reuters.com/graphics/NETFLIX-SUBSCRIBERS/jnpwereanpw/chart.
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