In a matter of two days following the reports of, down 7.14 percent from the previous trading day. The following day it kept falling down to 81,300 won , down 3.19 percent. Over the two days the stock dropped 10.33 percent.
This drop resulted in a loss of 170 billion won from YG Entertainment's market cap which is currently 1.53 trillion won . Shareholders' concerns continue to escalate as they view G-Dragon as the pivotal artist in YG Entertainment, responsible for elevating the company into South Korea's 'Big 3'. This increasing apprehension echoes the unease they experienced a year prior when Big Bang released their song"Still Life." Many interpreted it as a farewell from the group, causing a significant drop in YG Entertainment's stock.
Yet, less than a year later, Big Bang members T.O.P and Daesung terminated their contracts with YG Entertainment, and Taeyang transitioned to The Black Label. G-Dragon's recent decision to end his exclusive contract with YG Entertainment seems to have sealed the fate of Big Bang's story with the company, further fueling shareholders' worries.