The New York Times’ result could point to better than expected results elsewhereThe New York Times Company reported its quarterly results on Tuesday , and the market was surprised to learn it had smashed its digital advertising revenue expectations.
Analysts expected the digital advertising market to suffer a low to mid-single-digit fall. Instead, it rose 6.5 per cent to $US73.8 million , fuelling a better-than-forecast $US590.9 million in revenue for the Gray Lady in the three months to June 30. Print advertising fell 8.6 per cent to $US44 million.
“Advertisers, marketers and media companies, being perennial optimists, may claim some green shoots from NYT’s numbers and the recent ‘less bad’ advertising declines,” Mr Han told
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