"We realized that there wasn't a company in the business that had this streetwear look," said Carl Jones, Cross Colours.
"We just felt and saw this energy and oversized look on very young people 17, 18, 19, jumping on the subway," Jones said. "Here comes Hip Hop, it sort of adopted us, I think, before we had really adopted them.""That was our Instagram," Jones said. "From that exposure, we figured out to set up a way to work with record labels as well."
"Hip Hop gets its dressing roots and swagger from the street guys, but they needed their own little flair to that," said Dapper Dan, a fashion designer."You like Ralph Lauren, he gives you one horse. I'm going to give you a whole herd," Dapper Dan said. "By the time you got to the '90s and Hip Hop music becoming mainstream. Now we start seeing a number of Black and brown entrepreneurs launching their own brands," said Elena Romero, fashion journalist. "Cross Colours between 1990 and '99, before they made $100 million, Fubu by 1998, made $350 million."