What’s next in the lucrative world of parent influencers? Earnings for the kids.

, a father who gained a following for pranking his children urged his son to slap his daughter, leaving the girl crying.

Nallamothu couldn’t forget what she saw, and when she was 16, she drafted a bill to protect child influencers for her independent study project in high school. At the end of the semester, her teacher urged her to contact legislators. “I didn’t think anyone would respond to me,” Nallomathu said, “[but] I decided to just see what happened.”Someone did respond: Illinois state Sen. Dave Koehler , who would go on to introduce the legislation.

a percentage of gross earnings into a trust. The law is the first of its kind to provide legal protection for children who are featured in monetized online content, like YouTube videos or sponsored Instagram posts. Before the legislation — and still in the 49 states that don’t have any like it — children were not entitled to any of the money they helped earn.

Koehler said in an interview that before reading Nallomathu’s letter, he didn’t know about the privacy issues of children whose lives are monetized online, but he quickly familiarized himself and became intent on drafting legislation.The bill was passed unanimously through the Illinois Senate and signed into law Aug. 11.

How the legislation will play out is yet to be seen, but the law provides a legal avenue for children of influencers to recoup profits from their efforts. And the profits are astounding — momfluencing itself is a billion-dollar corner of the influencing industry, said Sara Petersen,“You can sell almost anything under the sun by tying it to motherhood or parenting,” she said.

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