How Starbucks went from a single coffee bean store to an $80 billion business

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With almost 30,000 cafes around the globe, Starbucks dominates nearly 60% of the cafe market share. But the company's massive expansion hasn't come without growing pains:

 

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And yet its product is terrible.

Except they are selling junk and not coffee

The another one confirmation, that in every business model the main thing are marketing, fresh ideas and quick response to market change and fast adaptation to new conditions. Good video, thanks!

Only when I have no other choice do I drink this overpriced. Store placement counts, I guess. And I still have black coffee. Freedom of choice is very expensive.

Many many times winner in the category the worst coffee in Moscow, RF.

Still boycottstarbucks

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