D’Amelio Family Share Best and Worst Aspects of Being in Business Together at New Footwear Pop-Up

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The family of four — parents Heidi and Marc and famous daughters Dixie and Charli — sat down with THR to talk shoes, snacks and social media at their D'Amelio Footwear pop-up at L.A.'s The Grove.

There’s a crowd starting to form behind us. Are you two able to come to The Grove on your own?

Heidi: How you have to think and plan so far ahead. It’s amazing but now we have to wait for [the shoes] to come out which is the hardest part. I’m so excited for what we have out now, and I’m so excited for spring and what’s to come next year. I love being in the footwear business. We’re new to it and it’s exciting but we’re still learning and I feel like we’re holding our own so far.

Charli: Make things that you actually love and want to wear every day and you’ll have no problem promoting it. I feel like that’s the easiest thing to do in the most authentic way. We’re very lucky to be able to dream up any shoes that we can imagine and really be able to make that a thing, be able to wear them and hold them. There’s something really special about having a thought or idea and then seeing that come to life and pretty soon you get to put it on your body.

 

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