From Coke floats to Cronuts, going viral can have a lasting effect on a small business

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When a smaller restaurant unexpectedly goes viral on TikTok or other social media, the sudden demand can be overwhelming. Owners have to adapt on the fly, revamping operations to quickly serve a crush of people. But savvy business owners who are able to adapt can parlay newfound fame into a lasting boost for their business.

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From Coke floats to Cronuts, going viral can have a lasting effect on a small businessNEW YORK (AP) — The Lexington Candy Shop in New York City has served burgers, fries and shakes to hungry patrons for decades. Last remodeled in 1948, the...
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