One tech stock is reaching heights despite market turmoil. These traders think it can keep rising

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This tech behemoth has rallied more than 50% in 2023, but four investors shared on CNBC's 'Halftime Report' why they still see more upside in sight.

Alphabet shares are up 56% in 2023, but the stock still looks promising, according to Karen Firestone, CEO of Aureus Asset Management. "We still think it's very attractive," she said on CNBC's " Halftime Report ." Firestone noted that it's her largest position. "I think the amount of intelligence they have put into the search engine is phenomenal and that's just going to continue building," she added. Firestone wasn't alone.

mountain Alphabet YTD chart Sethi of Douglas C. Lane & Associates pointed out that potential obstacles such as rising competition, possible government intervention and revenue exposure to cyclical tailwinds all seem to have already been priced into the stock. Instead of viewing rising artificial intelligence as a threat to the way consumers use search engines, Ritholtz Wealth Management's Brown thinks these use cases could provide another opportunity for Google.

 

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