FTC v. Amazon Court Filing, retrieved on Sep 26, 2023, is part of . You can jump to any part in this filing . This is part 6 of 80. HackerNoon’s Legal PDF Series here B. Amazon's Online Superstore 80. Shoppers typically reach Amazon using an internet browser or a dedicated Amazon shopping application on an internet-connected device, Each month in the United States, 126 million people visit Amazon on a mobile device, and more than 42 million people access Amazon on a desktop computer. 81.
Amazon calls this displayed offer the “Featured Offer.“ Being chosen as the Featured Offer is commonly known as “winning“ the Buy Box. 85. Nearly % of all purchases on Amazon are made using the “Add to Cart“ and “Buy Now“ buttons in the Buy Box. As result, winning the Buy Box is essential to making sales on Amazon. 86. Amazon deliberately steers shoppers away from offers that are not featured in the Buy Box.