Africa’s fashion industry is growing to meet global demands: UNESCO

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A UNESCO report released during Lagos Fashion Week notes Africa’s fashion industry is growing rapidly to meet demand but that inadequate investment still limits its potential

A model wears a creation by Ladymaker during the Lagos Fashion Week in Lagos, Nigeria, Thursday, Oct. 26, 2023. Africa's fashion industry is rapidly growing to meet local and international demands but a lack of adequate investment still limits its full potential, UNESCO said Thursday in its new report released at this year's Lagos Fashion Week show.

The demand for African fashion brands is also spurred by the growth in e-commerce, the UNESCO report noted. Featuring a mix of designers from across the continent, the annual fashion show celebrates — and provides a market for — local brands mostly highlighting African culture and crafts in various colours and styles.

 

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