'New chapter' as marketing business Yasper launches in Leeds with backing from Umpf agency

The company has been launched by PR professional Julian Pearce, who previously worked for the Social communications agency. Mr Pearce is the majority owner of the business, with a stake owned by Umpf, whose founder and MD is Adrian Johnson. Yasper is sharing office space with Umpf in Leeds as part of the arrangement. The new firm already has clients on its books and is offering services including media relations, digital PR, marketing and stakeholder engagement.

“Umpf coming on board and taking a stake in the business is the icing on the cake for me. 'Adrian and I started our PR careers at the same agency and I spent a spell working alongside him around a decade ago. I hugely admire their work and feel honoured to have been welcomed in by such a great team.” Mr Johnson said: “I’ve known Jules for a long time and I jumped at the chance to help him set up Yasper.

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