Deepak Chopra: This is the key to success for any business—and Google and Intel are getting it right

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Deepak Chopra: This is the key to success for any business—and Google and Intel are getting it right via CNBCMakeIt

As business leaders ponder the key to success, they should focus on what is most important — their employees.

"If your employees are faithful then your customers are happy. If your customers are happy then your investors are happy. So it's a full loop," the best-selling author said recently on CNBC's"Closing Bell.""Of all the people in an ecosystem of business, the employees are most important." In fact, Intel is the second"most just" company in the U.S., according to the non-profit Just Capital, which ranks businesses on what Americans say matters most to them. That could include things like fair pay, robust job creation and how the company values strong communities. Chopra is one of the founders of the organization and sits on the board.

Alphabet, Google's parent, comes in right behind Intel as the No. 3"most just company." It's No. 11 in how it treats its workers and second in the internet industry. It also pays nearly all of its workers a living wage and is one of the top three highest-paying companies, on average, in the industry — adjusted for job title and location, according to the non-profit. It also provides flexible work schedules and free, on-site day care services for its employees.

 

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