In an era dominated by the likes of social media, consumers are constantly surrounded by new brands. With more options than ever before to choose from online, the competition to perform well has become harder for small businesses (which are competing with big brands with the bucks to spend on thealone. Not only does a consistent branding strategy encourage recognisability in an omnichannel landscape, but it also fosters trust, loyalty and connection between brand and consumer.
“A business’ branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colours, but your brand is actually the entire identity of your business,” says Kristopher Jones, CEO of For businesses looking to boost their chances of success in 2024, branding is the place to begin. Stick with us as we jump into the meaning of branding and reveal why it plays a crucial role in your marketing strategy. Your brand is your business's customer-facing identit