Apple’s big event was much different than any other, and it’s a sign that the company is moving in a new direction

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At its March 25 event, Apple announced a new TV service, news subscription program, and much more. Here's what it all means.

Apple on Monday announced its long-anticipated TV service, news service, and a gaming subscription service — among other new products.

Each September, throngs of technology journalists gather in California to witness Apple's biggest announcement of the year: the debut of the newest iPhones. Now held at the Steve Jobs Theater on its Apple Park campus, Apple's fall events have become the barometer by which many tech pundits evaluate whether how much innovation the company has left in the tank.

Instead, it made a barrage of announcements about new subscription services the company is launching in a move to keep existing customers embedded in its ecosystem while drawing in new ones. It's an increasingly-important move for Apple as sales of its biggest moneymaker — the iPhone — are in decline. Apple revealed in its January earnings report iPhone sales declined by 15% compared to the year prior, while its services business grew by 19%.

"For decades, Apple has been creating world class hardware and world class software," Apple CEO Tim Cook said on stage at the start of the event."We've also been creating a growing collection of world class services. And that is what today is all about."Taken together, these announcements signal that Apple isn't satisfied with just owning the hardware and software experience — it wants to play a bigger role in the apps and services we're using on its devices, too.

 

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For me the credit card... I stay with netflix

being the first in commercial streaming of music, extending to news and tv is not new, what is new is Apple's getting into content business: tv+.

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