How to stay nimble when the industry changes almost as soon as your product launches

The Sky Guys started by taking images and videos for real estate companies, and quickly branched into working for oil and gas companies, utilities, wind farms and movies and television shows.When Adam Sax founded The Sky Guys Ltd. as a drone company in 2015, he figured the sky was the limit for his business – until he discovered bigger horizons.

“As we became a well-known name in the service industry for drones, we began to understand where the industry was headed. A lot of competitors were coming in, mom and pop operators. So our focus started to change,” Mr. Sax explains. Since pivoting, Defiant Labs and The Sky Guys have offices in Toronto, Vancouver, Houston and Washington D.C., and they do work in Saudi Arabia and the United Arab Emirates, as well as in Central and South America. Though the company’s work is increasingly in research and development, Mr. Sax thinks even R&D is too restrictive a term.

Mr. Branson started out in the music business before pivoting to airlines and mobile phones. Shopify started out in 2004 as an online snowboard equipment store; Groupon began as a social media platform for people to rally together to accomplish a goal, not as a bargain hunters’ site.

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