his own festival aimed at 'shaking up' the 'too expensive' industry

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British star Yungblud announced plans for his own music festival, Bludfest, in front of about 500 fans at a secret gig in Camden, north London. The festival will also include performances from stars including Little Yachty and The Damned.

British star Yungblud has announced his own music festival - saying the industry is too expensive and needs to be 'shaken up'. The genre-bending singer-songwriter will headline Bludfest, a one-day festival at Milton Keynes Bowl which will also feature acts including rapper and singer Little Yachty, punk duo Soft Play, and singer-songwriters Nessa Barrett, Lola Young and Jazmin Bean, plus The Damned in an 'icons' slot.

'A lot of people don't feel like they can go to shows alone, they don't feel like they can go to events alone,' he says. 'This is the one festival, if you go on your own, you're not going to be lonely… 'I have a dream where like , 'I met my partner at Bludfest 2026, and now we've got kids', or whatever.

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