Baby gear company defends social media post about 'smashing' gender stereotypes after angry parents react

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Baby gear company Stokke drew backlash from parents who lashed out at the company on Instagram after they posted about breaking gender stereotypes with babies.

Baby gear company Stokke Baby defended a social media post criticizing gender stereotypes after it angered some parents. Stokke shared a short video reel on March 14 on its official Instagram page that shares how one mother is breaking gender stereotypes with her child. The caption reads, "Breaking Stereotypes: Because Childhood Should Be a Canvas, Not a Blueprint!" Hashtags in the caption included "Redefine gender" and "Smash gender stereotypes.

" Several comments compared the post to the Bud Light controversy last year when the beer giant took a financial hit after it partnered with a transgender influencer for a social media campaign. THE DEATH OF WOKE CAPITALISM "Have companies learned nothing from Bud Light’s big mistake? Stick to making baby products and stop pushing your child grooming, brain washing agenda. No one wants to hear about your ‘gender less’ child nonsense," another user wrote.

 

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