Analysis-Apple antitrust suit mirrors strategy that beat Microsoft, but tech industry has changed

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PC party leader attends the protest in support of fishermen | SaltWire #newsupdate #newfoundland - The U.S. government's antitrust lawsuit against Apple draws on the watershed 1998 case that broke Microsoft's stranglehold on desktop software, but that may prove to be an imperfect blueprint for addressing smartphone competition.

One example the government gave is familiar to anyone who texts from an iPhone to a user of an Android phone — the dreaded"green bubble" that results in hindrances such as grainy photos sent by text that don't apply when texting between two phones using Apple's iOS operating system. That might sound similar to Apple's control over the app store, but legal experts said there are important differences.It becomes a problem when a company with monopoly power takes steps to lessen short-term profit in order to keep rivals out in the longer term, said Douglas Ross, an antitrust scholar at University of Washington’s law school.

Apple and rival Samsung Electronics each had about a 20% market share globally in 2023, though Apple beat Samsung slightly on shipments, Canalys data showed.

 

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