A Day in the Life of the Beauty Industry’s Main Disruptor

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“If you think about reprogramming the patriarchy, it starts with young people feeling good about themselves,” says Beautycon CEO Moj Mahdara. “I think power looks very different than it has in the past.”

On an overcast morning in January, Moj Mahdara stands in front of a 6-foot-tall fiberglass unicorn that’s painted a potent Lisa Frank pink.

Experiential commerce “is our business model moving forward,” says the CEO of the event-driven company Beautycon, as she reaches down to pick up handfuls of silver confetti and throws them into the air. Beautycon Pop, the company’s most recent venture, is a Los Angeles pop-up that features eight photogenic rooms , a stage for guest speakers and a shop highlighting products from female-founded...

 

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Yes, I too take stands against made up things. Especially with my feelings. Those made up things hate my personal feelings.

Refinery29 also did an article on her, and man, the comments are TOUGH. She has a lot of unhappy former employees and colleagues out there.

The what?

TFW when a CEO of a wicked capitalist company (yah, it’s all the same —profit isn’t possible without exploitation) says they’re doing “power” “differently” 🤪

How can anyone really feel good with all the negativity on the internet and television? And NO, I don't, and would never wear a red 'Make America Great' hat...

Let’s take the pressure off and make the boys look pretty for us instead TheFutureIsFemale

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