Jackie Aina’s FORVR Mood Is A Charge To Live And Do Business By Design

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Jackie Aina Nouvelles

The Fragrance Industry,Black-Owned Businesses,FORVR Mood

I am a business journalist at the intersections of equity and culture who is passionate about building community through storytelling. To promote equity in media, I created Sincere Visions, a digital platform to educate people on media literacy, public interest technology, and share hyperlocal stories.

Famous For Her Bill Cosby Closing Statement, Kristen Gibbons Feden Shares Tips On How To Use Your Voice And Be Heardas a lifestyle and beauty authority. Often described as a bold voice in beauty and fashion, Aina is known for her expert tips and unapologetic glam—as well as her honesty, message-driven content, and love for fragrance.

When Aina thinks about that lack of representation in the industry, she finds it odd but not surprising due to the elitisms associated with high-end luxury items, race, and social constructs around class."Black people across the diaspora love to smell good. The Western world values a super obsessiveness about cleanliness.

"I started this fragrance line by creating personalities because the fragrance is so emotional. It's not just what you're smelling - it's where you smelled that scent before and who smelled that way," said Aina. With the introduction being key to driving sales, Aina and her team spent four years ideating on names and"living with the product".

 

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