Viking-inspired founder of York drinks company Nidhoggr Mead Co vows to prove Dragons’ Den panel wrong

  • 📰 The Yorkshire Post
  • ⏱ Reading Time:
  • 25 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 66%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

The Viking-inspired founder of a Yorkshire drinks company has vowed to prove the Dragons’ Den panel wrong after walking away from his appearance on the BBC One programme without investment.

Peter Taylor, founder of York-based Nidhoggr Mead Co, evoked the ancient legends of Norse mythology when he presented his range of authentic locally-made honey Mead to the Dragons’ Den panel on Thursday. He burst into the Den with two marauding Vikings who fought each other in a battle to the death. He asked for £80,000 investment in exchange for a five per cent stake in his rapidly-growing British honey mead drinks company.

Mr Taylor described it as “an enlightening experience which allowed me to introduce the panel to the ancient techniques of mead-making which inspired our range of delicious full flavoured honey mead.” He first discovered honey mead at Viking reenactment tournaments. In 2020, inspired by his mother-in-law who brewed homemade mead and, in a bid to make some extra cash to buy a new sword, he experimented making his own authentic mead at home using 100 per cent local Yorkshire honey.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 39. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Dragons' Den viewers blast landlord from hell for 'evil' business ideaAnthony Cherry's TIME:O:STAT business means tenants only set the heating for two hours.
La source: Metro Newspaper UK - 🏆 61. / 63 Lire la suite »