How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

  • 📰 bonappetit
  • ⏱ Reading Time:
  • 26 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 51%

Culture Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

It's the new Got Milk? for the social media era.

Remember butter boards? The viral sensation burned hot and bright, fueling dozens of social media videos and how-to articles on how to make a photo-friendly spread. Sparked by influencer Justine Doiron, the butter board was a self-made social media food trend from an innovative content creator. But one group wanted to take credit for it: Dairy Management Inc. , an industry organization that pays influencers to help promote the consumption of dairy.

“I cherish the potato,” she says. “It’s so universal. Everybody loves potatoes.” But the boom in social media advertising for foods has drawn criticism, usually toward boards with big budgets like beef, pork, and dairy. Democratic Senator Cory Booker of New Jersey and Republican Senator Mike Lee of Utah recently introduced a bill in hopes of reforming the boards, which they argue don’t even help smaller farms and sometimes participate in “wasteful, anti-competitive, and deceptive behavior.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 482. in BE
 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

California schools forced to compete with fast food industry for workers after minimum wage hikeThe new law took effect Monday and guarantees $20-per-hour wages for fast food workers in California. The law does not apply to food service workers at public…
La source: NBCLA - 🏆 319. / 59 Lire la suite »

California schools forced to compete with fast food industry for workers after minimum wage hikeLost in the hubbub surrounding California's new $20-per-hour minimum wage for fast food workers is how that raise could impact public schools.
La source: ABC7 - 🏆 67. / 68 Lire la suite »

California schools forced to compete with fast food industry for workers after minimum wage hikeCalifornia school districts are preparing for the impacts of a new minimum wage for fast food workers.
La source: wjxt4 - 🏆 246. / 63 Lire la suite »

California schools forced to compete with fast food industry for workers after minimum wage hikeCalifornia school districts are preparing for the impacts of a new minimum wage for fast food workers.
La source: ksatnews - 🏆 442. / 53 Lire la suite »

California schools forced to compete with fast food industry for workers after minimum wage hikeCalifornia school districts are preparing for the impacts of a new minimum wage for fast food workers.
La source: KPRC2 - 🏆 80. / 68 Lire la suite »

California schools forced to compete with fast food industry for workers after minimum wage hikeCalifornia school districts are preparing for the impacts of a new minimum wage for fast food workers
La source: sdut - 🏆 5. / 95 Lire la suite »