How companies can use generative AI for empathetic customer relationships to create lifetime value

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Researchers from National Taiwan University and the University of Maryland have published a new Journal of Marketing article that examines how marketers can use GenAI to provide empathetic customer care.

How companies can use generative AI for empathetic customer relationships to create lifetime value retrieved 23 April 2024 from https://phys.org/news/2024-04-companies-generative-ai-empathetic-customer.html

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