Ford earnings preview: Guidance update, shifting product strategy key for investors

) will report first quarter results after the bell on Wednesday. Its changing product game plan will be front and center with its focus on gas and hybrid offerings to offset heavy spending on EVs.For the quarter, Ford is expected to report revenue of $40.04 billion, per Bloomberg consensus, a result that would be 3.5% lower than a year ago. Ford is also expected to post adjusted earnings per share of $0.42 on adjusted EBIT of $2.54 billion.

The new Ford F-150 truck is launched at a celebratory event at the Ford Dearborn Plant on April 11, 2024, in Dearborn, Michigan. Even Ford's EV offerings — the Mustang Mach-E, Ford Lightning EV, and its commercial E-Transit vans —bucked the recent trend of softening demand. Ford’s overall EV portfolio saw a massive 82% jump to 20,223 EVs sold in Q1, with the Mustang Mach-E jumping 77.3% to 9,589 units sold and the Lightning pickup seeing sales surge 80.4% to 7,743 units.

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