Whole Foods shoppers blast Amazon's Prime member discounts as the company announces it's slashing prices

Spencer Somers said he has stopped scanning his Amazon Prime member code at Whole Foods."I was scanning it every time, but it wasn't worth the under $1 savings," he told Business Insider.

"There is no benefit whatsoever," said Claudia Cukrov, an Amazon Prime member who shops at a Whole Foods store in Brooklyn, New York, on a near daily basis. Amazon rolled out Prime member discounts in Whole Foods stores nationwide last year, about 10 months after completing its $13.7 billion acquisition of the grocery chain in 2017. The discounts consist of weekly rotating specials on a handful of products, as well as an extra 10% off sale items.Spencer Somers said he was excited when he found out about the new Whole Foods discounts last year.

Customers should expect more than 300 Prime-member deals in stores over the next few months, such as a 40% discount on asparagus and strawberries and a 35% discount on all Justin's branded products, the company said.Whole Foods shared the news with shoppers in an email sent Thursday with the subject line:"Prime Members: You Asked For More Deals."

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